Course curriculum

  • 1
    Introduction to Jivox
    • Jivox Capabilities Overview
    • Test Your Learnings
  • 2
    Creative Asset Development
    • What are Creative Masters, Creative Assets and Creative Variations?
    • Personalized Dynamic Creative - Visual Workflow
    • Creative Master Guidelines
    • Creative Asset Guidelines
    • Resources
    • Test Your Learning
  • 3
    Jivox IQ Platform Overview
    • Navigating the Jivox IQ Platform
  • 4
    Creating a Display Ad
    • Step 1 - Creating a Display Ad
    • Step 2 - Creating the Asset Source
    • Step 3 - Creating Multiple Ad Units of Different Sizes (Optional)
    • Step 4 - Adding Multiple Creative Masters (Optional)
    • Step 5 - Generating Creative Variations
    • Step 5a - Generating Creative Variations Using DCS UI
    • Step 5b - Generating Creative Variations By Uploading an Asset Source File
    • Test Your Learnings
    • Do It Yourself
  • 5
    Creating a Video Ad
    • Step 1- Creating a Video Ad
    • Step 2 - Understanding the Asset Source
    • Step 3 - Generating Creative Variations
    • Step 3a - Generating Creative Variations Using DCS UI
    • Step 3b - Generating Creative Variations by Uploading Asset Source
    • Test Your Learnings
  • 6
    Setting up an Audience Based Campaign
    • Understanding Audience Based Campaigns
    • Creating the Ad Using DCS
    • Understanding the Asset Source
    • Setting Up the Campaign
    • Campaign Resources
    • Test Your Learnings
    • Do It Yourself
  • 7
    Setting Up a Retargeting Campaign
    • Understanding Retargeting Campaigns
    • Creating the Ad Using DCS
    • Understanding the Asset Source
    • Generating Retargeting Pixels
    • Setting Up the Campaign
    • Campaign Resources
    • Test Your Learnings
    • Do It Yourself
  • 8
    Setting Up an Auto Optimization Campaign
    • Understanding Auto-Optimization Strategy
    • Creating the Ad Using DCS
    • Understanding the Asset Source
    • Setting Up the Auto-Optimization Campaign
    • Setting Up Auto-Optimization
    • Campaign Resources
    • Test Your Learnings
    • Do It Yourself
  • 9
    Generating Tags
    • Understanding Ad Tags
    • Creating Media Plan
    • Uploading Third Party Trackers
    • Generating Tags
    • Test Your Learnings
    • Do It Yourself
  • 10
    Campaign Previews & Approvals
    • Generating Campaign Previews
    • Campaign Approvals Page
    • Managing Campaign Approvals
    • Test Your Learnings
  • 11
    Reporting
    • Summary & Details Reports
    • Custom & Scheduled Reports
    • Test Your Learnings
  • 12
    Next steps
    • Congrats! What Next?
    • Quick Survey on the Course